Strategic™ · 04
Evox Market Intelligence™
Before committing capital to a launch or a new market, you need certainty about demand and competition. That is what this program delivers.
A structured 3 to 4 week investigation: real demand volume, benchmark of direct competitors and modeling of penetration scenarios, with a go-to-market recommendation.
What we solve
Launches in the dark
We quantify real search volume, purchase intent and unmet demand before committing budget.
Not knowing the competition
Benchmark of direct competitors: pricing, value propositions, distribution channels and weaknesses.
Acquisition costs not estimated
We model market penetration scenarios with an acquisition cost estimate for each one.
Expansion decisions with no basis
The study leaves a go-to-market recommendation: where to compete, how to differentiate and which segments to prioritize.
How the program works
Quantitative demand tracking
Search volume, purchase intent and unmet demand in the target market.
Benchmark of direct competitors
Pricing, value propositions, distribution channels and weaknesses of the direct competition.
Penetration scenarios
Modeling of market entry scenarios with acquisition cost estimates and a go-to-market recommendation.
What you walk away with
Frameworks we apply
Strategic™ doesn't diagnose by eye: every program leans on Evox's proprietary frameworks.
X7™
The Competitive Gap-Analysis Engine™ is applied: benchmarking of positioning and retention, reverse engineering of the competition’s activation tactics and detection of uncovered market gaps.
Learn about the frameworkMarketing Engineering™
Provides the vocabulary to translate detected demand into a staged plan (X1 to X3) and estimate the acquisition effort.
Learn about the frameworkWhy a consulting program
Reduce financial risk
The cost of the study is a fraction of what is lost in a poorly sized launch or expansion.
Structured research, not anecdotal
A consulting program applies a reproducible method. The alternative is usually internal opinions and a stray data point.
An unbiased read of the competition
Analyzing competitors from the outside, with method, avoids the blind spot of under or overestimating known rivals.
A deliverable to decide on
The study is taken to the board or the investment committee as the basis for the decision, not as one more presentation.
Investment guidance
Investment is defined by scope after a qualification call, based on the number of markets or segments to analyze and the depth of the benchmark. On that call we bound the object of study before quoting.
Is this for your company?
This program is for you if
- You are launching a new product and want to size the demand before investing.
- You are considering expansion to a new country or region.
- You are about to make a relevant advertising investment and want to know who you compete against and at what cost.
- You need to bring the board a market analysis backed by data, not a hypothesis.
Let's map your case
Schedule a 30-minute qualification call to confirm whether this is the right program for your company.
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Frequently asked questions
Does it work for a market outside Latin America?
Yes. Research is carried out on Latin American and European markets. The geographic scope is defined on the qualification call.
How is this different from a purchased market report?
A generic report describes an industry. This program answers concrete questions for your decision: who you compete against, at what acquisition cost, with what unmet demand and with what go-to-market.
Does it include launch execution?
No. It delivers the go-to-market recommendation. Execution happens afterward with Execution™ or with your team, on the basis of the study.
How long does it take?
3 to 4 weeks depending on scope. It is a short program, designed not to delay an investment decision.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.