Strategic™ · 05
Evox Audit Lab™
You invest in digital marketing and suspect something in the data does not add up. Audit Lab finds the leak and delivers the plan to fix it.
An independent 2 to 3 week technical audit of your measurement infrastructure, your paid media accounts and your CRM hygiene, with a prioritized backlog of corrections.
What we solve
Numbers that do not match
Audit of the measurement infrastructure (GTM, GA4, Server-Side Tracking, Meta CAPI) to find where traceability breaks.
Budget leaks in media
Forensic analysis of the Google Ads, Meta Ads and LinkedIn Ads accounts, and detection of cannibalization between campaigns.
Real CAC unknown
Review of CRM hygiene and pipeline sync to calculate the real acquisition cost, not the platform one.
Corrections with no priority
The report delivers a prioritized backlog: what to fix first by impact on profitability.
How the program works
Measurement infrastructure
Audit of GTM, GA4, Server-Side Tracking and Meta CAPI: where conversion data is lost or duplicated.
Forensic analysis of paid media
Review of the Google Ads, Meta Ads and LinkedIn Ads accounts, and detection of cannibalization between campaigns and channels.
CRM and real CAC
Review of CRM hygiene, pipeline sync and calculation of the real acquisition cost.
What you walk away with
Frameworks we apply
Strategic™ doesn't diagnose by eye: every program leans on Evox's proprietary frameworks.
Marketing Engineering™
The audit enters through X0, data opacity: the foundational constraint. Without reliable telemetry, any measurement of the other stages is compromised.
Learn about the frameworkX7™
It leans on the Conversion Velocity Framework™ to audit the real profitability of each channel, beyond the platforms’ vanity metrics.
Learn about the frameworkWhy a consulting program
Independence from whoever executes
An audit has to be done by someone who does not manage the campaigns. Whoever runs them is not the best judge of their own leaks.
A technical read, not a reporting one
The problem is usually in server-side tracking, attribution or CRM sync, not in the creative. It requires an engineering profile.
Priority over the list of errors
Finding 30 problems is useless if you do not know which ones move profitability. The deliverable comes prioritized.
A base to scale with confidence
Raising investment on broken data multiplies the error. The audit leaves the base sound before scaling.
Investment guidance
Investment is defined by scope after a qualification call, based on the number of media accounts, the investment volume and the complexity of the measurement stack. On that call we confirm there is room for the audit to pay for itself before quoting.
Is this for your company?
This program is for you if
- You spend more than USD 5,000 monthly on advertising and suspect data discrepancies.
- Your ROAS dropped and you cannot find the cause in the accounts.
- The numbers from the platforms, analytics and CRM do not match each other.
- You are about to raise investment and want to audit the base before scaling spend.
Let's map your case
Schedule a 30-minute qualification call to confirm whether this is the right program for your company.
Other Strategic™ programs
- 01Roadmap 40 days · Partnership 12 months (optional) · Scale recurringEvox Growth™
Your acquisition and retention structure has reached its ceiling. Growth redesigns it, with financial discipline, so growing becomes predictable again.
- 0240 continuous daysEvox Revenue Unlock™
A specific bottleneck is holding back your revenue. In 40 days we isolate it and remove it, without restructuring the whole operation.
- 036 to 8 weeksEvox AI-First™
Your team loses hours to manual tasks. AI-First redesigns the operation so AI is the core of the commercial system, not an add-on.
- 043 to 4 weeksEvox Market Intelligence™
Before committing capital to a launch or a new market, you need certainty about demand and competition. That is what this program delivers.
- 052 semanasGo-to-Market Sprint™
Tenés un producto o un negocio listo para salir al mercado y no sabés por dónde empezar en marketing. En 2 semanas te entregamos el roadmap de lanzamiento.
Frequently asked questions
Do you also audit campaign management or only the technical side?
The focus is technical: measurement, attribution, cannibalization and real CAC. Obvious management issues are flagged too, but the audit is not a media optimization plan.
Do I need to give you access to my accounts?
Yes, read access to the media platforms, analytics, the tag manager and the CRM. Without that, traceability cannot be audited.
Do you fix the errors found?
The deliverable is the diagnosis and the prioritized backlog. The correction can be executed by your team, Evox (Execution™ or Engineering™) or a third party. The plan is yours.
How often should it be repeated?
After a major stack change, a tracking migration or before an investment jump. In stable operations, once a year usually suffices.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.