Segmentation

Imprecise audience segmentation dilutes campaign impact and increases acquisition costs. Evox implements clustering models based on transactional and behavioral data to define actionable and measurable segments.

1. 01

   Buyer Persona

   Companies face inefficiencies when running campaigns without accurate customer profiles. Evox builds buyer personas based on quantitative and qualitative data, aligned with their Revenue Growth strategy.

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2. 02

   Customer Journey

   Companies are unaware of friction and abandonment points in their customer journey. Evox maps every interaction using behavioral and transactional data to identify bottlenecks and optimize the conversion path.

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3. 03

   ICP

   The lack of a precise ideal customer profile leads to inefficiencies in commercial resource allocation and misaligned campaigns. Evox applies a quantitative analysis of transactional and firmographic data to define high-value segments with prioritization criteria.

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4. 04

   Marketing Strategy

   The lack of a structured marketing strategy limits channel efficiency and growth predictability. Evox develops a strategic plan that unifies objectives, metrics, and budgets using the X7 Method, aligning each action with financial results.

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5. 05

   Campaign Planning

   The absence of structured campaign planning dilutes investment and fragments messaging across multiple channels. Evox implements a data-driven process that defines objectives, audiences, and tactics,

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6. 06

   Customer Research

   Lack of structured customer research creates mismatches between supply and demand. Evox applies quantitative and qualitative methodologies to segment audiences and validate value propositions.

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