Buyer Persona

Companies face inefficiencies when running campaigns without accurate customer profiles. Evox builds buyer personas based on quantitative and qualitative data, aligned with their Revenue Growth strategy.

1. 01

   Customer Journey

   Companies are unaware of friction and abandonment points in their customer journey. Evox maps every interaction using behavioral and transactional data to identify bottlenecks and optimize the conversion path.

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2. 02

   Segmentation

   Imprecise audience segmentation dilutes campaign impact and increases acquisition costs. Evox implements clustering models based on transactional and behavioral data to define actionable and measurable segments.

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3. 03

   ICP

   The lack of a precise ideal customer profile leads to inefficiencies in commercial resource allocation and misaligned campaigns. Evox applies a quantitative analysis of transactional and firmographic data to define high-value segments with prioritization criteria.

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4. 04

   User Interviews

   Companies lack structured qualitative data to validate product or market hypotheses. We conduct interviews following methodological protocols that ensure actionable and replicable insights for their strategy.

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5. 05

   Market Research

   The lack of structured primary data creates uncertainty in business decision-making. Evox applies quantitative and qualitative methodologies to deliver actionable insights on target segments.

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6. 06

   Content Marketing

   Generating content without a strategy aligned to business objectives dilutes impact and wastes resources. Evox implements a data-driven editorial plan, integrating formats and channels to maximize return at each stage of the funnel.

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