Digital Marketing Agency specialized in ICP
ICP
The lack of a precise ideal customer profile leads to inefficiencies in commercial resource allocation and misaligned campaigns. Evox applies a quantitative analysis of transactional and firmographic data to define high-value segments with prioritization criteria.
Related Capabilities
- 01
Buyer Persona
Companies face inefficiencies when running campaigns without accurate customer profiles. Evox builds buyer personas based on quantitative and qualitative data, aligned with their Revenue Growth strategy.
→ - 02
Segmentation
Imprecise audience segmentation dilutes campaign impact and increases acquisition costs. Evox implements clustering models based on transactional and behavioral data to define actionable and measurable segments.
→ - 03
Customer Journey
Companies are unaware of friction and abandonment points in their customer journey. Evox maps every interaction using behavioral and transactional data to identify bottlenecks and optimize the conversion path.
→ - 04
ABM (Account-Based Marketing)
B2B teams face challenges aligning marketing and sales on high-value accounts, diluting resources. We apply the X7 method to segment and orchestrate personalized actions on key accounts, maximizing return on investment.
→ - 05
Lead Scoring
Sales teams experience productivity losses when managing leads without objective prioritization, prolonging closing cycles. Evox implements scoring models based on historical conversion data, integrated into the CRM, to allocate immediate attention to prospects with the highest purchase intent.
→ - 06
Value Proposition
Companies often have generic value propositions that fail to create differentiation or buyer connection. Evox structures and validates their proposition through market analysis, customer
→
Deep dive into advanced ICP strategies
Explore our research, guides, and case studies in the Evox commercial intelligence center.
Frequently Asked Questions
How do I choose the right service for my business?
You can browse our full catalog structured into 35 commercial divisions. If you’re unsure about the right mix of solutions, you can book a call with an expert through the contact form.
Do the catalog services require a long-term contract?
Not necessarily. We offer defined deliverables under fixed projects, as well as recurring monthly models (Shared Teams or Managed Services) adapted to your company’s growth dynamics.
How do these services integrate with my current marketing team?
Our specialists and operational directors are ready to work in a hybrid model: integrating directly into your management boards (Slack, Jira) or acting as a self-managed external cell.
What technologies do you use for development and implementation?
We work with leading-edge technologies: Next.js, Headless CMS (Strapi), AWS, Google Cloud, HubSpot API, Server-Side GTM and advanced language models (OpenAI, Gemini, Claude).
How do you measure the performance of ad and SEO campaigns?
We connect tracking directly to your CRM and database to measure real financial impact. We monitor ROAS, cost of acquisition (CAC), conversion rate and attributed net revenue in real time.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.