Campaign Planning

The absence of structured campaign planning dilutes investment and fragments messaging across multiple channels. Evox implements a data-driven process that defines objectives, audiences, and tactics,

1. 01

   Marketing Strategy

   The lack of a structured marketing strategy limits channel efficiency and growth predictability. Evox develops a strategic plan that unifies objectives, metrics, and budgets using the X7 Method, aligning each action with financial results.

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2. 02

   Budget Planning

   The absence of a data-driven budget causes inefficiencies in resource allocation. Evox structures an investment plan that aligns spending with measurable financial objectives.

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3. 03

   KPI Definition

   The absence of business-aligned KPIs prevents measuring the actual impact of campaigns. We define performance indicators tied to unit economics and revenue objectives, with technical documentation for tracking.

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4. 04

   Full Funnel Strategy

   Effort dispersion across each funnel stage fragments conversion and dilutes return on investment. Evox integrates campaigns across the entire customer journey, from awareness to retention, with unified metrics.

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5. 05

   Campaign Management

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6. 06

   Annual Marketing Plan

   Companies lack an annual plan that aligns budget, KPIs, and channels with predictable revenue targets. Evox applies the X7 Method to design a roadmap based on unit economics, optimizing resource allocation and measuring return by funnel stage.

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