Annual Marketing Plan

Companies lack an annual plan that aligns budget, KPIs, and channels with predictable revenue targets. Evox applies the X7 Method to design a roadmap based on unit economics, optimizing resource allocation and measuring return by funnel stage.

1. 01

   Marketing Strategy

   The lack of a structured marketing strategy limits channel efficiency and growth predictability. Evox develops a strategic plan that unifies objectives, metrics, and budgets using the X7 Method, aligning each action with financial results.

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2. 02

   Budget Planning

   The absence of a data-driven budget causes inefficiencies in resource allocation. Evox structures an investment plan that aligns spending with measurable financial objectives.

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3. 03

   KPI Definition

   The absence of business-aligned KPIs prevents measuring the actual impact of campaigns. We define performance indicators tied to unit economics and revenue objectives, with technical documentation for tracking.

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4. 04

   Campaign Planning

   The absence of structured campaign planning dilutes investment and fragments messaging across multiple channels. Evox implements a data-driven process that defines objectives, audiences, and tactics,

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5. 05

   Performance Strategy

   Acquisition channels generate spend without return attributable to business objectives. Evox structures a data-driven performance strategy, optimizing cost per acquisition and return on ad spend.

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6. 06

   Plan de Marketing Digital

   Sin un plan de marketing digital estructurado, la inversión publicitaria se diluye en canales sin métricas claras de retorno. Evox desarrolla un plan basado en el análisis de datos históricos y objetivos de negocio, alineando tácticas, presupuestos y KPIs para maximizar el ROAS.

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