KPI Definition

The absence of business-aligned KPIs prevents measuring the actual impact of campaigns. We define performance indicators tied to unit economics and revenue objectives, with technical documentation for tracking.

1. 01

   Dashboards Personalizados

   Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.

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2. 02

   Attribution Modeling

   The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

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3. 03

   A/B Testing

   Uncertainty regarding which content or interface variant drives higher conversion hinders revenue scaling. Evox implements controlled experiments with rigorous statistical analysis to isolate variables and validate optimization hypotheses.

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4. 04

   Performance Strategy

   Acquisition channels generate spend without return attributable to business objectives. Evox structures a data-driven performance strategy, optimizing cost per acquisition and return on ad spend.

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5. 05

   Budget Planning

   The absence of a data-driven budget causes inefficiencies in resource allocation. Evox structures an investment plan that aligns spending with measurable financial objectives.

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6. 06

   KPI Dashboards

   Executive teams lack real-time visibility into key business indicators, delaying strategic decision-making. Evox integrates disparate data sources into unified dashboards with automated updates and segmentation by business unit.

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