Digital Marketing Agency specialized in KPI Definition
KPI Definition
The absence of business-aligned KPIs prevents measuring the actual impact of campaigns. We define performance indicators tied to unit economics and revenue objectives, with technical documentation for tracking.
Related Capabilities
- 01
Custom Dashboards
Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.
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Attribution Modeling
The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.
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A/B Testing
Uncertainty regarding which content or interface variant drives higher conversion hinders revenue scaling. Evox implements controlled experiments with rigorous statistical analysis to isolate variables and validate optimization hypotheses.
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Performance Strategy
Acquisition channels generate spend without return attributable to business objectives. Evox structures a data-driven performance strategy, optimizing cost per acquisition and return on ad spend.
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Budget Planning
The absence of a data-driven budget causes inefficiencies in resource allocation. Evox structures an investment plan that aligns spending with measurable financial objectives.
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KPI Dashboards
Executive teams lack real-time visibility into key business indicators, delaying strategic decision-making. Evox integrates disparate data sources into unified dashboards with automated updates and segmentation by business unit.
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Deep dive into advanced KPI Definition strategies
Explore our research, guides, and case studies in the Evox commercial intelligence center.
Frequently Asked Questions
How do I choose the right service for my business?
You can browse our full catalog structured into 35 commercial divisions. If you’re unsure about the right mix of solutions, you can book a call with an expert through the contact form.
Do the catalog services require a long-term contract?
Not necessarily. We offer defined deliverables under fixed projects, as well as recurring monthly models (Shared Teams or Managed Services) adapted to your company’s growth dynamics.
How do these services integrate with my current marketing team?
Our specialists and operational directors are ready to work in a hybrid model: integrating directly into your management boards (Slack, Jira) or acting as a self-managed external cell.
What technologies do you use for development and implementation?
We work with leading-edge technologies: Next.js, Headless CMS (Strapi), AWS, Google Cloud, HubSpot API, Server-Side GTM and advanced language models (OpenAI, Gemini, Claude).
How do you measure the performance of ad and SEO campaigns?
We connect tracking directly to your CRM and database to measure real financial impact. We monitor ROAS, cost of acquisition (CAC), conversion rate and attributed net revenue in real time.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.