The golden circle that separates you from Success: Simon Sinek's Golden Circle

Marketing Digital ·

<p>The Golden Circle is a concept created by leadership specialist <a href="https://en.wikipedia.org/wiki/Simon_Sinek" data-type="URL" data-id="https://en.wikipedia.org/wiki/Simon_Sinek" data-schema-attribute="about">Simon Sinek</a>, which aims to create and develop the value proposition of a new idea, business, or campaign successfully. It's a very simple methodology that has a great positive impact, helping companies generate more trust and increase their success in the market.</p>   <p>Do you want to see your business grow and thrive? Here's how the Golden Circle will help you stand out from your competition:</p>   <h2 id="h-comprende-el-golden-circle">Understand the Golden Circle</h2>   <figure class="wp-block-image size-large"><img src="https://www.evox.com.uy/core/storage/2021/11/4golden_circle-1024x1024.webp" alt="The Golden Circle diagram: Why, How, What" class="wp-image-385210"/></figure>   <p>Many people mistakenly fear this concept because it suggests a business expands in the opposite way to what we are used to hearing.</p>   <p>However, it is precisely by adopting a different methodology that companies manage to develop their full potential and achieve a competitive advantage.</p>   <p>After some studies, Sinek pointed out that leaders who are able to inspire often plan, think, act, and communicate in the same way.</p>   <p>Moreover, these leaders and entrepreneurs do not work with the sole objective of making money. The motivation is personal, as they work and get involved in what they believe in, in their purpose. Money and profits are just a positive consequence of good work.</p>   <p>Based on this premise, the Golden Circle was created, with three spheres of action to guide the company in extracting its full potential and standing out from the competition.</p>   <h2 id="h-las-3-esferas-y-c-mo-aplicar-el-golden-circle-a-tu-empresa">The 3 spheres and how to apply the golden circle to your company</h2>   <h3 id="h-1-por-qu-why">1 — Why?</h3>   <p>It is the purpose of your business, the reason it exists, the reason you created it. For a company to grow and thrive, it's necessary to define the reason for its existence, its mission in this world. You cannot develop quality campaigns, products, or services that attract customers without defining your company's reason for being.</p>   <p>By answering this question, the entrepreneur can think more assertively about the path forward, with a much more defined vision for the future. After all, for those who don't know where they're going, any road will do. And that's the kind of attitude the Golden Circle doesn't allow companies to adopt.</p>   <p>Your business needs to have a well-defined purpose. This is the starting point for undertaking with the Golden Circle.</p>   <h3 id="h-2-c-mo-how">2 — How?</h3>   <p>The second sphere of the Golden Circle refers to how the company will achieve its objectives, that is, the practices the entrepreneur will adopt to reach their goals.</p>   <p>Here it's important to ask yourself about the strategies you will adopt in your business and how they will effectively lead you to fulfill your objectives. In practice, it's your action plan.</p>   <p>It's at this stage that all the beliefs and values you have are included. This is a great differentiator, and it will be exactly what makes you stand out from the competition and turn your business into an inspiring company with a solid foundation.</p>   <h3 id="h-3-el-qu-what">3 — What?</h3>   <p>This is where you define what you do or sell. To <a href="https://www.evox.com.uy/servicios/marketing-digital/" data-type="page" data-id="756">grow your business</a>, you need to know everything about the product or the features of the customer service you will offer in your company.</p>   <p>This is the simplest step of the circle, and most companies start and get stuck at this step. It is essential, especially for those who want to expand the <em>core business</em> of their business and diversify the product/service to sell.</p>   <p>For example: an organization may want to expand its products/services. It's at this stage that they are defined. A company may be an expert in state-of-the-art smartphones and wish to expand its brand by selling high-end computers.</p>   <h2 id="h-la-l-gica-detr-s-del-golden-circle">The logic behind the Golden Circle</h2>   <p>Unlike common thinking, the most inspiring entrepreneurs and leaders follow the Golden Circle from the inside out and not from the outside in, as most people normally do.</p>   <p>Following this line of critical thinking, the premise suggests that the entrepreneur first focuses on what they believe, clearly defines their objectives, and understands what strategies they need to adopt to achieve what they want.</p>   <p>This allows the leader to communicate with their collaborators, suppliers, and customers more clearly, which motivates and inspires people, increasing their commitment to the company and boosting the brand value.</p>   <p>Additionally, companies that adopt this model seek people with the same values, which contributes to being more productive and having higher levels of job satisfaction.</p>   <p>Let's think: if you hire a professional just to perform a certain function, they will undoubtedly work for money, because ultimately, labor relations are relationships of interests. But when hiring involves candidates sharing the same beliefs as the organization, once the process is over, these people will work with much more motivation and enthusiasm, because they are in an organization that shares their values and beliefs, which brings positive results for both the hired person and the company.</p>   <h2 id="h-c-mo-funciona-el-golden-circle-en-las-empresas">How does the Golden Circle work in companies?</h2>   <p>Most companies, executing a <a href="https://www.evox.com.uy/servicios/marketing-digital/" data-type="page" data-id="756">digital marketing</a> campaign, present their services highlighting them as the best in the market and with the best quality. They prefer to emphasize the company's result rather than talk about its mission and inspire their customers.</p>   <p>Successful companies must choose the opposite path, making their product the result of a journey that ultimately aims to make a difference in the world. The goal of a business with purpose is to sell to people who believe in the company's mission.</p>   <blockquote class="wp-block-quote"><p>Customers will buy your product because they share the values defended by your business. "People don't buy what you do; they buy why you do it."</p><cite>Simon Sinek</cite></blockquote>   <p>After all, knowing and positioning yourself correctly before your target audience, internal and external customers, is essential for the success of your business. Companies that work with purpose focus primarily on their mission and values, inspiring the people who work in them and their customers, rather than only worrying about the results of their actions, sales, and profits. That is the secret of the Golden Circle.</p>   <p>Learn about Evox's story on our <a href="https://www.instagram.com/evox.marketing/" data-type="URL" data-id="https://www.instagram.com/evox.marketing/">social media</a> and discover how we have applied this and other concepts for our growth.</p>   <p>And you, have you already applied the Golden Circle in your business? Do you have any questions on the topic? We read you in the comments!</p>