CAC

Lack of visibility into actual acquisition cost prevents advertising spend optimization. Evox implements unified measurement systems that link channel expenditure to each conversion, reducing decision-making uncertainty.

1. 01

   LTV

   Retention and customer value metrics are often fragmented, hindering decisions based on long-term return. Evox integrates transactional and behavioral data sources to model LTV, correlating cohorts with purchase cycles and actual margins.

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2. 02

   ROAS

   Lack of clarity in attribution and return on ad spend analysis prevents budget optimization. Evox implements precise measurement infrastructure, integrating data sources and attribution models to generate actionable reports.

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3. 03

   Attribution

   Lack of visibility into the actual impact of each channel hinders media spend optimization. Evox implements multi-touch and data-driven attribution models, integrating first-party sources to assign accurate credit and improve ROAS.

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4. 04

   Cohort Analysis

   Traditional analytics fail to capture how customer behavior evolves over time. Evox segments users by acquisition cohorts to measure retention and lifetime value, optimizing business strategies.

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5. 05

   Marketing Analytics

   Marketing data fragmentation prevents measuring the true return of each channel and campaign. Evox deploys analytics infrastructure that unifies disparate sources to calculate attribution and optimize advertising spend.

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6. 06

   Customer Analytics

   Customer data scattered across multiple platforms impedes segmentation and prediction of key behaviors. Evox unifies these sources via API integrations and applies analytical models to generate value and churn risk profiles.

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