Marketing Analytics

Marketing data fragmentation prevents measuring the true return of each channel and campaign. Evox deploys analytics infrastructure that unifies disparate sources to calculate attribution and optimize advertising spend.

1. 01

   Data Analytics

   Unprocessed data generates noise and delays decision-making. Evox structures, cleans, and analyzes commercial information to extract actionable insights that optimize performance.

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2. 02

   Google Analytics 4

   The lack of accurate data and reliable attribution hinders the optimization of marketing spend and

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3. 03

   Dashboards Personalizados

   Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.

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4. 04

   Attribution Modeling

   The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

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5. 05

   CRO (Optimización de Conversión)

   We increase the revenue you already generate without spending more on traffic. With heatmaps, session recordings and A/B tests we identify and remove the friction dragging down your conversions.

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6. 06

   Business Intelligence (BI)

   Fragmented and dispersed data impedes real-time strategic decision-making. We consolidate, model, and visualize your information using modular analytical infrastructure with API connectors and scalable dashboards.

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