Cohort Analysis

Traditional analytics fail to capture how customer behavior evolves over time. Evox segments users by acquisition cohorts to measure retention and lifetime value, optimizing business strategies.

1. 01

   LTV

   Retention and customer value metrics are often fragmented, hindering decisions based on long-term return. Evox integrates transactional and behavioral data sources to model LTV, correlating cohorts with purchase cycles and actual margins.

   →
2. 02

   CAC

   Lack of visibility into actual acquisition cost prevents advertising spend optimization. Evox implements unified measurement systems that link channel expenditure to each conversion, reducing decision-making uncertainty.

   →
3. 03

   Attribution

   Lack of visibility into the actual impact of each channel hinders media spend optimization. Evox implements multi-touch and data-driven attribution models, integrating first-party sources to assign accurate credit and improve ROAS.

   →
4. 04

   Customer Analytics

   Customer data scattered across multiple platforms impedes segmentation and prediction of key behaviors. Evox unifies these sources via API integrations and applies analytical models to generate value and churn risk profiles.

   →
5. 05

   Retention Strategy

   High customer churn and recurring revenue loss directly impact business profitability. Evox analyzes behavioral patterns and automates retention flows to optimize customer lifetime value.

   →
6. 06

   Lifecycle Marketing

   The absence of a communication strategy segmented by customer stage limits retention.

   →