Intelligence™ · Strategy & Growth
Marketing Strategy War Room: design the growth strategy for the next 12 months.
One session. The growth strategy for the next 12 months, decided and signed off.
Marketing Strategy War Room
- Duration
- 4 hours · single session
- Format
- Remote · live
- Format
- Single live session
- Category
- Strategy & Growth
Every workshop runs live and fully remote.
An executive war room for diagnosis, prioritization and planning: from business analysis to a 12-month roadmap with KPIs and owners.
A working session with the leadership team to move from scattered intentions to an explicit growth strategy: where the opportunity is, which few bets to make, with what budget and how success is measured. Work is done on the real business, not on sample cases.
What the program includes
- Live facilitation by a senior Evox consultant with corporate-account experience.
- The company's Growth Strategy Canvas, completed during the session.
- 12-month growth roadmap with prioritized initiatives, KPIs and owners.
- Canvas and roadmap templates to keep working.
- Session recording and minutes with agreements and next steps.
- 30-minute follow-up session 30 days later to review implementation.
What you leave with
- 01You move from a committee that debates priorities to one that has them set and written down.
- 02You know the 3–4 growth bets for the year and why those and not others.
- 03You have a 12-month roadmap with metrics and an owner per initiative.
- 04You can communicate the growth strategy on a single slide.
Syllabus
- 01
Business diagnosis
Market, competition, current funnel and the main growth constraint.
- 02
Opportunities and bets
Generating and prioritizing initiatives by impact and effort.
- 03
Segments and value proposition
Who we sell to first and with what promise.
- 04
Channels and budget
Channel mix and investment per initiative.
- 05
Roadmap and KPIs
12-month sequence, metrics and owners.
Summary syllabus. The detailed curriculum is shared with enrolled participants.
Who is it for?
It's for you if
CEO, CMO, sales director and the marketing and sales leadership team of companies that already generate revenue and want to organize next year’s growth.
It's not for you if
Not for those looking for immediate campaign tactics or for projects without a running business: this session decides direction, it does not run ads.
Frequently asked questions
Is this workshop theoretical or hands-on?
It's hands-on. Work is done on your company's real business and you leave with the Growth Strategy Canvas and the 12-month roadmap built during the session.
Do I need to prepare beforehand?
It's not required. Before the session we send a short questionnaire to focus the work on your context; completing it is enough.
Should I come with my team or can I attend alone?
It works best with the team that makes growth decisions in the same room. It can also be taken individually in an open cohort.
Enrollment
Seats are limited and assigned on a first-come, first-served basis.
To reserve your seat, complete the enrollment form. An Evox advisor will contact you to confirm availability, answer your questions and coordinate enrollment.
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