Intelligence™ · Martech, Data & Customer
Inbound Growth Engine: build a demand-generation machine connected to revenue.
Turn content and audience into pipeline.
Inbound Growth Engine
- Duration
- 4 hours · single session
- Format
- Remote · live
- Format
- Single live session
- Category
- Martech, Data & Customer
Every workshop runs live and fully remote.
From ICP and content to SEO, lead magnets, conversion, nurturing, lead scoring and handoff to sales.
A session to design the company’s inbound engine as a system connected to pipeline: what content, for which ICP, with what conversion journey and automation, and with what metrics.
What the program includes
- Live facilitation by a senior Evox consultant.
- Inbound Growth Engine: content system, journeys, automations and KPIs.
- Content & Automation Map by funnel stage.
- A plan with the first content pieces and flows to put into production.
- Session recording and minutes of agreements.
- 30-minute follow-up session 30 days later.
What you leave with
- 01You move from producing loose content to running an inbound engine connected to pipeline.
- 02You know what content, for which ICP and at which journey stage.
- 03You have the conversion, nurturing and scoring journey defined.
- 04You have a content and automation map with KPIs by stage.
Syllabus
- 01
Inbound as a system
Connected to revenue, not as a blog.
- 02
ICP and content strategy
Segments, topics, search intent and formats.
- 03
Conversion journey
Lead magnets, landing pages and nurturing.
- 04
Qualification and handoff
Lead scoring and handoff to sales.
- 05
Content & Automation Map
Map by stage and KPIs.
Summary syllabus. The detailed curriculum is shared with enrolled participants.
Who is it for?
It's for you if
CMO, marketing and growth managers, content and demand-generation leaders who want content to generate pipeline.
It's not for you if
Not a copywriting or on-page SEO workshop: it is the design of the demand-generation system.
Frequently asked questions
Is it a content-creation workshop?
No. It is about system design: what content is needed, for whom and how it connects with conversion and handoff to sales.
Is it theoretical or hands-on?
Hands-on. You leave with your inbound engine's content and automation map.
Does it work if we already do some inbound?
Yes. We start from what you already have and organize it into a system with metrics by stage.
Enrollment
Seats are limited and assigned on a first-come, first-served basis.
To reserve your seat, complete the enrollment form. An Evox advisor will contact you to confirm availability, answer your questions and coordinate enrollment.
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