Digital Marketing Agency specialized in Attribution Modeling
Attribution Modeling
The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.
Related Capabilities
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Google Analytics 4
The lack of accurate data and reliable attribution hinders the optimization of marketing spend and
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Google Tag Manager
Fragmentation in digital tag management creates data inconsistencies and slows campaign deployment. Evox centralizes and automates tag deployment via Google Tag Manager, ensuring analytical precision and optimized load times.
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Data Analytics
Unprocessed data generates noise and delays decision-making. Evox structures, cleans, and analyzes commercial information to extract actionable insights that optimize performance.
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Predictive Analytics
Planning processes based on historical data limit the ability to anticipate market trends and customer behavior. Evox applies statistical models and machine learning to its operational data to project future scenarios and optimize business decision-making.
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Business Intelligence (BI)
Fragmented and dispersed data impedes real-time strategic decision-making. We consolidate, model, and visualize your information using modular analytical infrastructure with API connectors and scalable dashboards.
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Custom Dashboards
Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.
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Deep dive into advanced Attribution Modeling strategies
Explore our research, guides, and case studies in the Evox commercial intelligence center.
Frequently Asked Questions
How do I choose the right service for my business?
You can browse our full catalog structured into 35 commercial divisions. If you’re unsure about the right mix of solutions, you can book a call with an expert through the contact form.
Do the catalog services require a long-term contract?
Not necessarily. We offer defined deliverables under fixed projects, as well as recurring monthly models (Shared Teams or Managed Services) adapted to your company’s growth dynamics.
How do these services integrate with my current marketing team?
Our specialists and operational directors are ready to work in a hybrid model: integrating directly into your management boards (Slack, Jira) or acting as a self-managed external cell.
What technologies do you use for development and implementation?
We work with leading-edge technologies: Next.js, Headless CMS (Strapi), AWS, Google Cloud, HubSpot API, Server-Side GTM and advanced language models (OpenAI, Gemini, Claude).
How do you measure the performance of ad and SEO campaigns?
We connect tracking directly to your CRM and database to measure real financial impact. We monitor ROAS, cost of acquisition (CAC), conversion rate and attributed net revenue in real time.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.