Digital Marketing Agency specialized in ChatGPT Ads
ChatGPT Ads
ChatGPT Ads is OpenAI's advertising platform: it shows sponsored ads below ChatGPT's answers, labeled and kept separate from the answer, when the user's conversation relates to what your company sells. Evox plans, launches and optimizes these campaigns wired to your CRM, to capture demand while the buyer is researching and measure their impact on revenue.
What is ChatGPT Ads and how does it impact your business?
ChatGPT Ads is OpenAI's advertising platform. Ads appear below ChatGPT's answer, labeled as sponsored and kept separate from the answer, when the topic of the conversation relates to what the advertiser offers. They are shown to users on the Free and Go plans; the paid Plus, Pro, Business, Enterprise and Edu plans do not see ads.
It is a different channel from traditional search: users do not type three keywords, they describe their problem, compare options and ask for recommendations in a conversation. The ad reaches them at that research moment. OpenAI states that ads do not change ChatGPT's answers and that advertisers have no access to conversations: they only receive aggregate performance metrics, such as impressions and clicks.
Evox runs ChatGPT Ads as part of the Performance Marketing stack: we check that your country and category are eligible, structure the campaigns, produce the ads, wire measurement to the CRM and optimize on revenue, together with Google Ads and Microsoft Ads.
Benefits of ChatGPT Ads
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Presence at the moment the buyer is researching and comparing options inside ChatGPT, before reaching a search engine or your website.
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Targeting by conversation context, not only by keyword: the ad appears when the topic relates to your offer.
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Early learning: build your own performance data on a new channel before it saturates in your category.
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Measurement wired to the CRM to attribute real leads and sales to spend, instead of stopping at impressions and clicks.
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Management integrated with Google Ads, Microsoft Ads and LLM Optimization, to split budget between paid search, AI ads and organic presence in AI answers according to each one's return.
How ChatGPT Ads builds competitive advantage
ChatGPT's answers recommend brands and solutions, and many buyers already use it to research and compare before contacting a vendor. A company can earn that presence in two ways: organically, with LLM Optimization, and paid, with ChatGPT Ads. Running both covers the two parts of the screen: the answer and the sponsored space below it. Evox manages them on the same revenue measurement, so you decide with your own data how much to invest in each.
Is it right for your company?
Who it is for
Companies with a validated offer, in a country and category where ChatGPT Ads is enabled, with a buying cycle in which customers research and compare before deciding: B2B, professional services, software, education, travel or real estate. Ideal if you already invest in paid search and want to add a new channel measured on sales.
Related Capabilities
- 01
Google Ads (SEM)
We run Google Ads campaigns focused on profitability, not clicks. We structure Search, Performance Max and Shopping with server-side tracking to optimize on real revenue data and lower your acquisition cost.
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Microsoft Ads (Bing Ads)
Bing Ads campaigns are often undervalued, leaving qualified traffic from a high-purchasing-power user segment uncaptured. Evox integrates their management into the Performance Marketing stack, unifying the paid search strategy with Google Ads to maximize
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LLM Optimization
Large language models (LLMs) may
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Remarketing
Sales teams waste budget on cold audiences while failing to re-engage qualified leads that
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Google Analytics 4
The lack of accurate data and reliable attribution hinders the optimization of marketing spend and
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Lead Generation
We build a predictable lead-generation engine: landing pages, forms, offer and CRM integration. We don’t hand over loose contacts, but qualified demand ready for your sales team.
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Deep dive into advanced ChatGPT Ads strategies
Explore our research, guides, and case studies in the Evox commercial intelligence center.
Frequently asked questions
What is ChatGPT Ads?
It is OpenAI's advertising platform for showing ads inside ChatGPT. Ads appear below the answer, labeled as sponsored, when the user's conversation relates to what the advertiser offers. Evox plans, launches and optimizes those campaigns with measurement wired to the CRM.
Where do the ads appear and who sees them?
Below ChatGPT's answer, in a separate, labeled space. Users on the Free and Go plans see them; the Plus, Pro, Business, Enterprise and Edu plans have no ads. OpenAI does not show ads to users it predicts are under 18, nor next to sensitive or regulated topics such as health, mental health or politics.
Do ads change ChatGPT's answers?
According to OpenAI, no: answers are generated independently and the ad sits apart. Advertisers do not access conversations, chat history or users' personal data either; they receive aggregate performance metrics, such as impressions and clicks. That is why business measurement is built on the advertiser's side, with the website and the CRM.
Is ChatGPT Ads available in my country?
OpenAI enabled it in stages: it started in the United States and expanded to other markets, including Canada, Europe, Brazil and Mexico. The list of eligible countries and categories changes often, so Evox checks it in OpenAI's Ads Manager before proposing an investment.
What is the difference between ChatGPT Ads and LLM Optimization?
ChatGPT Ads is paid presence: an ad in the sponsored space below the answer, for as long as there is spend. LLM Optimization is organic presence: working so that the answer itself, in ChatGPT and other AI assistants, mentions and recommends your brand. They complement each other and Evox measures both on the same revenue base.
Under which models can I hire ChatGPT Ads with Evox?
Under the four Execution™ models: Fractional CMO, Shared Teams, End-to-End Project Management and Staff Augmentation. In every case work runs with a defined scope, assigned owners and service-level agreements.
Let's work together
Let's design your next step together. Get in touch to structure your custom marketing, technology, and scale solutions.