Brand Lift

Measuring Brand Lift requires isolating the actual impact of advertising on brand perception, not just click metrics. Evox implements controlled studies with control groups and surveys integrated into advertising platforms to quantify the attributable lift.

1. 01

   Google Analytics 4

   The lack of accurate data and reliable attribution hinders the optimization of marketing spend and

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2. 02

   Google Tag Manager

   Fragmentation in digital tag management creates data inconsistencies and slows campaign deployment. Evox centralizes and automates tag deployment via Google Tag Manager, ensuring analytical precision and optimized load times.

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3. 03

   Attribution Modeling

   The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

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4. 04

   Data Analytics

   Unprocessed data generates noise and delays decision-making. Evox structures, cleans, and analyzes commercial information to extract actionable insights that optimize performance.

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5. 05

   Dashboards Personalizados

   Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.

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6. 06

   Branding

   The lack of a consistent brand identity hinders differentiation and recognition in competitive markets. Evox builds data-driven branding systems that unify visual and verbal perception to align with growth objectives

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