Attribution

Lack of visibility into the actual impact of each channel hinders media spend optimization. Evox implements multi-touch and data-driven attribution models, integrating first-party sources to assign accurate credit and improve ROAS.

1. 01

   Google Analytics 4

   The lack of accurate data and reliable attribution hinders the optimization of marketing spend and

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2. 02

   Google Tag Manager

   Fragmentation in digital tag management creates data inconsistencies and slows campaign deployment. Evox centralizes and automates tag deployment via Google Tag Manager, ensuring analytical precision and optimized load times.

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3. 03

   Data Analytics

   Unprocessed data generates noise and delays decision-making. Evox structures, cleans, and analyzes commercial information to extract actionable insights that optimize performance.

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4. 04

   Attribution Modeling

   The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

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5. 05

   Dashboards Personalizados

   Data scattered across multiple sources hinders agile decision-making based on unified metrics. Evox integrates and centralizes your key indicators into interactive dashboards designed with Looker Studio and Power BI for continuous monitoring.

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6. 06

   CRO (Optimización de Conversión)

   We increase the revenue you already generate without spending more on traffic. With heatmaps, session recordings and A/B tests we identify and remove the friction dragging down your conversions.

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