LLM Optimization (LLMO)
CategoriesAlso known as: Large Language Model Optimization, GEO, AIO, AEO
Digital marketing discipline focused on optimizing content so it can be understood, interpreted and cited by large language model (LLM) based tools such as ChatGPT, Perplexity, Gemini and Claude. Unlike classic SEO, which optimizes for indexing crawlers, LLMO works on semantic clarity, entity coverage and context to maximize the likelihood of being cited in AI-generated answers. In practice, it is the same field as GEO (Generative Engine Optimization): different names for the same emerging discipline.
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