Marketing B2B

B2B companies face long sales cycles and multi-criteria decisions complicating revenue attribution. Evox integrates marketing and sales data via its X7 methodology to optimize funnel conversion and ensure pipeline traceability.

1. 01

   ABM (Account-Based Marketing)

   B2B teams face challenges aligning marketing and sales on high-value accounts, diluting resources. We apply the X7 method to segment and orchestrate personalized actions on key accounts, maximizing return on investment.

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2. 02

   Enterprise Marketing

   Marketing operations in companies with multiple business lines often operate in a disjointed manner, generating data silos and duplication of effort. Evox implements a unified platform that integrates technology, processes, and teams, centralizing campaign management and adjusting investment in real time based on multi-channel attribution analysis.

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3. 03

   Lead Generation

   Traditional acquisition strategies generate low-quality leads that do not translate into recurring revenue. Evox implements data-driven and automated prospecting pipelines to ensure a constant flow of qualified leads aligned with your target market.

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4. 04

   Partner Marketing

   Lack of coordination and metrics in co-marketing programs with partners limits return on investment in strategic alliances. Evox integrates joint planning processes, multi-channel attribution, and SLAs to maximize the impact of the partner ecosystem.

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5. 05

   Channel Marketing

   Resource dispersion across multiple channels without a unit attribution metric hinders ROAS scalability. Evox standardizes data integration from each channel into a unified platform, enabling budget reallocation toward the highest pipeline-contributing routes.

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1. 01

   CRM

   Sales teams lose traceability on leads and opportunities, fragmenting information across multiple tools. Evox centralizes, cleans, and unifies data in a CRM configured for B2B sales flows, ensuring consistency at

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2. 02

   Content Marketing

   Generating content without a strategy aligned to business objectives dilutes impact and wastes resources. Evox implements a data-driven editorial plan, integrating formats and channels to maximize return at each stage of the funnel.

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3. 03

   LinkedIn Ads

   We reach decision-makers and high-value profiles with LinkedIn Ads segmented by role, industry and company. Ideal for complex sales and long cycles where every qualified lead counts.

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4. 04

   Sales Enablement

   Sales teams require standardized processes and aligned content to reduce friction in the sales cycle. Evox implements a data-driven enablement system with playbooks, performance metrics, and automated follow-up workflows.

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