Medición

The absence of precise data prevents optimization of return on ad spend and business decisions. Evox deploys a measurement ecosystem using GA4, GTM, server-side tracking, and Consent Mode to ensure reliable, actionable attribution.

1. 01

   Attribution

   Lack of visibility into the actual impact of each channel hinders media spend optimization. Evox implements multi-touch and data-driven attribution models, integrating first-party sources to assign accurate credit and improve ROAS.

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2. 02

   MMM

   The lack of precise attribution across channels hinders advertising budget optimization. Evox implements econometric models that quantify each channel’s incremental impact and recommend data-driven allocations.

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3. 03

   Cohort Analysis

   Traditional analytics fail to capture how customer behavior evolves over time. Evox segments users by acquisition cohorts to measure retention and lifetime value, optimizing business strategies.

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4. 04

   LTV

   Retention and customer value metrics are often fragmented, hindering decisions based on long-term return. Evox integrates transactional and behavioral data sources to model LTV, correlating cohorts with purchase cycles and actual margins.

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5. 05

   CAC

   Lack of visibility into actual acquisition cost prevents advertising spend optimization. Evox implements unified measurement systems that link channel expenditure to each conversion, reducing decision-making uncertainty.

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1. 01

   ROAS

   Lack of clarity in attribution and return on ad spend analysis prevents budget optimization. Evox implements precise measurement infrastructure, integrating data sources and attribution models to generate actionable reports.

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