GTM

Fragmentation in tag and event management prevents reliable data for business decisions. Evox configures Google Tag Manager with structured data layers, ensuring precise and unified tracking across your

1. 01

   Google Analytics 4

   The lack of accurate data and reliable attribution hinders the optimization of marketing spend and

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2. 02

   Server Side Tracking

   Data loss from cookie blockers and browser restrictions distorts attribution and campaign performance. Evox implements a server-side infrastructure that captures and

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3. 03

   Enhanced Conversions

   The lack of precise data in the conversion funnel limits campaign optimization and return on ad spend. Evox implements Enhanced Conversions via proprietary data hashing to reconcile conversions with greater accuracy and improve bidding performance.

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4. 04

   Consent Mode

   Data loss from cookie blocking under privacy regulations

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5. 05

   Meta CAPI

   Browser and privacy restrictions degrade the accuracy of conversion tracking on Meta. Evox implements Meta Conversions API to transmit conversion data from the server, restoring reliable measurement and advertising performance optimization.

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6. 06

   GA4

   We implement GA4 correctly from the ground up: events, conversions, Consent Mode and server-side tracking. Reliable measurement to decide with real data, not estimates.

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