AdTech Consulting

Fragmentation of advertising technologies creates operational inefficiencies and investment waste. Evox audits, integrates, and optimizes your AdTech infrastructure to maximize returns and operational coherence.

1. 01

   Publicidad Programática

   Manual ad inventory buying limits scale and targeting precision, resulting in media budget waste. Ev

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2. 02

   Google Ads (SEM)

   We run Google Ads campaigns focused on profitability, not clicks. We structure Search, Performance Max and Shopping with server-side tracking to optimize on real revenue data and lower your acquisition cost.

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3. 03

   Data Analytics

   Unprocessed data generates noise and delays decision-making. Evox structures, cleans, and analyzes commercial information to extract actionable insights that optimize performance.

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4. 04

   MarTech Consulting

   Fragmentation of MarTech platforms creates data silos that impede return on ad spend measurement. Evox audits, integrates, and optimizes your technology stack through interoperable APIs to unify metrics and automate actionable data flows.

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5. 05

   Vendor Selection

   Selecting vendors without a structured process introduces operational and financial risks. Evox applies quantitative criteria and technical audits to identify and validate partners aligned with your business objectives.

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6. 06

   Attribution Modeling

   The lack of visibility into which channels generate real conversions hinders optimization of marketing investment. Evox implements attribution models based on transactional data and machine learning to assign precise value to each touchpoint.

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